Today is your day… this greenery filled sign is what greets customers as they walk in the door to find the dress of their dreams. And I’m not just talking about that special white one. I had the opportunity to sit down with a David’s Bridal brand expert to discuss how everyday fashionistas can get the red carpet fashion of Hollywood’s leading ladies for a fraction of the cost! We all know those gorgeous red carpet gowns cost thousands of dollars but who knew you could find lookalike gowns at David’s Bridal for much (MUCH!) less?! Take a look at my interview below to learn more and see some of the beautiful gowns offered at David’s Bridal!
The Fashion Hour: I am so excited to speak with you today to learn how everyday fashionistas can achieve red carpet looks right here at David’s Bridal. Typically when women hear “David’s Bridal”, they think big, white wedding gowns but obviously you have much more to offer. Take me through what the options are for women looking for special occasion dresses.
David’s Bridal: Whether they’re looking for sleek red carpet like Jennifer Aniston. We have dresses from $99 that are jersey, kind of clingy, very streamline with cutouts and go up to about $230 so you’re gonna be able to find anything in anybody’s price point.
TFH: White seems to be THE color to wear on the red carpet as seen on celebrities like Kate Hudson, Sienna Miller, and Emily blunt at the Golden Globes. With David’s bridal being anything but short of white gowns, what dresses would you recommend for women who want to wear white without looking bridal?
DB: We do have special occasion dresses that we carry in white and ivory. We also have a line that we call our DB Studio line that is more streamline. A lot of girls use it for courthouse weddings if they’re wanting a more simple wedding dress but perfect for the girl who is going to the Prom and wants to look like the red carpet. Also, (she walks to grab a gown) if you think of Salma Hayek (she pulls a dress almost identical to the one Salma wore to the Golden Globes) you can get a gown like that and sass it up. You can order dresses without trains as well. If we are given enough time and someone wants to wear a white gown we can order it without a train.
TFH: What fashion trends are you seeing on the red carpet right now that can be recreated for less at David’s Bridal?
DB: Illusion tops are huge as we all know and pastels are super, super in. We have so many special occasion dresses with the illusion tops and pastels. They start, if you’re looking at long, $99 up to $250.
TFH: We’ve seen celebrities like Kerry Washington and Sarah Hyland incorporate crop tops into stunning red carpet looks as well as Emma Stone rocking a Lanvin jumpsuit on the red carpet. Is David’s Bridal moving towards offering these trends?
DB: Yes! We do! We even have crop tops and jumpsuits in bridal that we’re bringing out this season as well. Right now they’re special order. We don’t have any in store but they should be coming soon and they are fantastic. So a cute little crop top dress which isn’t for everybody but for the person who wants it is going to look fantastic. And then the CUTEST pantsuit I think I have ever seen is coming.
TFH: When can customers expect to see these trends in store?
DB: We’re hoping this season around February. We can special order but they are unable to try on before which may be a little scary.
TFH: With that being said you do offer alterations in store for any dress purchased. What is your favorite red carpet lookalike gown that David’s Bridal has in store at the moment? You showed us a Salma Hayek lookalike, we saw an almost identical Amal Clooney Golden Globe gown.
DB: My favorite would probably be the cutout Jennifer Aniston gown over there. It is just so classic and only $229 and I mean can you get a better dress for that price point?!
TFH: Now not every shape can wear every type of dress. What is the most flattering silhouette for all body types?
DB: Different body types can wear different types of dresses. If you’re looking for something that is going to be all over universally flattering for everybody then you’ll want to go with an empire or A-line because that’s going to look good across the board. Now, some women think if you are a plus size girl you can’t wear a mermaid gown, but really the key to a good mermaid is a good bust waist hip ratio. So if you look in the mirror and the girls are about the same size as your rear and you have a little dip in, you’re gonna look fantastic in that silhouette as well. So just coming in trying on different dresses to learn your body type or coming and making an appointment your stylist can help you with that. Tell us what your problem area is and we can show you how to work around it.
TFH: I feel like so many women aren’t sure or don’t know that maybe they’ve been dressing a certain way all the time. So coming in and speaking to one of your stylists could help them and educate them on their options.
DB: Girls are scared to ask but we hear things all day long and we’re used to it and that’s our job. Our job is to make you come in and we’re gonna make you feel fantastic before you leave.
TFH: There’s nothing better than feeling confident in the gown you’re wearing.
DB: Yes! Because then you’ll look fabulous in pictures and won’t be tugging at anything. You’ll feel fabulous!
TFH: Like we see on every red carpet, a dress is not complete without its accessories. The perfect clutch. A simple hair piece. An eye-catching statement necklace. What accessories does David’s Bridal offer to complement a red carpet gown?
DB: We have anything! Anything that you can think of from pearls to bling to mixed media sashes, we have a little bit of all of it. So if you want to look very romantic you want to have a pastel dress and maybe flower accents. We can accommodate that for sure and we can do it within a budget.
TFH: What price point can customers expect in the accessories department?
DB: The jewelry will start as low as $20 and everything can go up to $200 depending on what you decide on. We have sashes as low as $25 they’re gonna go up to $250 if you’re going for sparkle.You can definitely just tailor it to your price point. Maybe you love a big huge blingy sash but you don’t have $300 lying around to spend on that sash, we have beautiful options for $69 that will look just as perfect.
TFH: You showed me earlier that you also have a clearance section for dresses and accessories. Is that available on the website as well?
DB: Yes! The great thing about being in the stores and shopping clearance is you get to try it on but you’ll see there is more online and it is all fabulous. That is my favorite section!
TFH: I am a bargain shopper so I love it too! Is there a specific percentage items are normally marked down to?
DB: It depends what the style is etc. but we have semi-annual sales where there is an additional 50% off accessories clearance and other deals like that. Sales are usually around October and June.
TFH: It is no secret that red carpet gowns cost thousands of dollars. What price point can women expect to see when shopping at David’s bridal for a Hollywood inspired gown?
DB: $99 up to $300 in special occasion. Majority is under $200. If shopping in bridal we do have $99 on occasion and DB Studio around $150. We don’t really top out anywhere over $2,000. So you can find the dress for your dreams under $2,000.
TFH: Considering some of these dresses look like they cost $10,000…
DB: I know! The fabrication is incredible. Everything is hand beaded. This Oleg Cassini dress (she grabs a gorgeous gown with hand appliques), this took 120 hours to make because they hand lay every piece of lace so you are getting that quality that you would find at any designer dress. You’re just getting it at 1/8th of the price. We really try to take that attention to detail and give the best quality product that we can.
TFH: What is the key to pulling off a red carpet look?
DB: The attitude! It’s the attitude! It’s all about finding something that you feel fantastic in and looking in that mirror and saying “I look good today!” and then walking out and making sure everyone knows you look good today!
Be sure to visit www.davidsbridal.com to find your nearest store and set an appointment with one of their stylists to find your next special occasion dress!
The outfit I wore to this interview was too good of deal not to share! Without the shoes my entire outfit was only $31! Banana Republic Animal Print Top $9.99 (Retail estimated at $60), BCBG Midi Skirt $12!! (Retails at $98! Buy HERE), BCBG Pumps $59 (Retail at $89), DSW Statement Necklace $8.98 (Retails at $60!)
Total outfit RETAIL price: $307 // What I actually paid: $89.97!