Last week Aftershock London hosted a grand finale event for their “Face of Aftershock” campaign at the Aria Stone Gallery in the Dallas Design District. Some of you are probably aware of the fashionable London-based store that moved into the Plaza at Preston Center. The British based fashion brand opened its first U.S. store in Dallas last Spring and is already making its mark in Dallas. Back in November, Aftershock London began a model search for the face of a new campaign where women all over DFW were encouraged to enter online by sending a picture of themselves and answering the question, “What would you do if you were Queen for the day?”
Many girls entered but after the public voting, a panel of expert judges including fashion designer and MTV star Whitney Port and Aftershock London US Director Imran Sheikh narrowed the list down and ultimately chose “The Face of Aftershock”. The six finalists who were recognized that night were Alison McDaniel, Carolina Caldwell, Jennifer de Socarraz-Fleming, Michelle Hanson, Roxana Meza, and Samantha McCoy.
The event was filled with over 200 of Dallas’s most fashionable for a night of fashion, music, and of course, the big reveal. Guests sipped on champagne and Aftershock London’s Signature Cocktails of the night, “Union Jack” and “The Duchess” and nibbled on light bites. There was a photo booth with props provided by Longhorn Photo Booth, a pop-up shop for guests to browse through some of Aftershock London’s finest clothes and accessories, and a DJ who kept the party upbeat all night long. The Aria Stone Gallery was the perfect backdrop for the night where models posed in the latest Aftershock London looks.
After much anticipation, DFW Style Editor and Face of Aftershock judge Lisa Petty took the stage and announced the new Face of Aftershock, Samantha McCoy! Samantha is the winner of an incredible prize package:
- A trip for two to London
- $1,000 in clothing and accessories by Aftershock London
- Feature in a professionally photographed lifestyle campaign
- The chance to serve as an Aftershock London brand ambassador at key events
- An exclusive beauty gift set from Blushington
Congratulations to Samantha and Aftershock London!
Aftershock London USA is located at 8383 Preston Center Plaza, Suite 160 in DallasExpress Runway (Now 50% off!) Dress (worn as a skirt): TJ Maxx (old) Shoes: BCBG Booties (Now $69.95)